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There’s a new guy in town and his name is Hugo

Written by 21 September 2011 12 Comments

Hugo is exactly my type. He’s not too sweet. He’s not too bitter. And it was love at first sip. We first met in Munich this spring, although originally, he’s from Austria. And when we met again in Innsbruck this August, I totally fell for him.

Hugo (pronounced WHO-GO) is the perfect cocktail for hot summer nights. And days. And sunny days in early autumn when you still can sit outside. It’s fresh and sparkling and while one sip is enough to enhance girlish giggling (it is for us, but then again, we do giggle a lot), you can easily have at least 3 without getting drunk.

hugo2 Theres a new guy in town and his name is Hugo

Hugo was invented in Tirol (Austria) which is very close to South Tirol (Italy), where Aperol Spritz originally comes from (thanks Irene for the hint). Aperol what? Yeah, forget about that one, that drink is so 2009. This is a new area of fashionable, alcoholic fizzy-drinks. Hugo was created in 2010 and since then, he’s been on his way to conquer the rest of Europe and potentially even the whole world. That is, if gin&tonic will finally get out of the way.

So how to mix this lovely summery cocktail?

You need:

  • prosecco
  • sparkling water
  • fresh mint
  • elderflower syrup
  • a huuuuge white wine glas and some ice cubes.

Fill the glas with Prosecco and ice cubes, add as much mint leaves as you want, a bit of the elderflower syrup and a dash of sparkling water. And then: ENJOY.

hugo 29941 Theres a new guy in town and his name is Hugo

I bet you’ll also fall in love with Hugo once you’ve met. The Travelettes are all over this one… (he’s actually moved into the office fridge). Prost!

pixel Theres a new guy in town and his name is Hugo




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12 Comments »

  • Lisa said:

    But limes are essential too! Hugo would be way to sweet (for my taste) without them :)

  • lou said:

    OH i had a good sip of hugo 3 weeks ago at a street fest here in frankfurt and thought it’s really sweet. maybe there was too much sirup in there. when i read this recipe (i really didn’t know what i was ordering but thought it would be cool to try something new) it sounds super refreshing, indeed. must try this at home! great tip!

  • Irene said:

    Italians would kill you for declaring the Aperol Spritz an Austrian invention. ;-)

  • Christine from christineinspain.com said:

    Hugo looks amazing!!

  • Yvonne said:

    @Irene: OH! Thanks for the hint! :)
    @Lisa, Lou, Christina: Cheers girls! And yes, some also do add limes. But we like our Hugo just like they serve it in Innsbruck. :)

  • Caanan @ No Vacation Required said:

    I will take two, thank you.

  • Nomadic Samuel said:

    I’ll take 3 :)

  • Sophie said:

    Can’t believe I haven’t met Hugo yet…

  • Weltenbummler*in said:

    They drink Aperol Spritz at least since 2007 in Italy. Or even longer?

  • Raymond @ Man On The Lam said:

    I do like to girlish giggle every now and then. Sign me up!

  • Yvonne said:

    @Weltenbummler*in you’re right, Aperol Spritz was created few years ago but it was veeeeeery popular in 2009.
    @Raymond, Sophie, Samuel, Canaan let’s have a virtual Hugo party. RIGHT NOW. Cheers! :)

  • RumShopRyan said:

    I’ll take one!

    Cheers and thanks for the recipe.

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